BCORP, CARBON NEUTRAL, 2% DONATED TO CHARITY

0
YOUR BAG0ITEMS

Your makeup bag is empty!

Best selling lipstick, nail polish & nail care 10

Complete the look

Miracle Base Coat
Supersonic Top Coat

10/10 rabbits prefer Kester Black

12 June, 2021 2 min read

For us, beauty is anything but superficial. As the first to achieve the ultra-rigorous B Corp certification, we strive to be the most accredited beauty brand in the world. We take pride in using natural, organic ingredients wherever possible, and have backed it all up by jumping through some serious hoops to gain vegan, cruelty free, carbon neutral and clean beauty accreditations – yes, a feat even more gruelling than it sounds.

So why do we bother? It all comes back to our drive to be the best beauty brand for the world, not just the best in the world. Our accreditations aren’t about ticking boxes or collecting cute little icons, they’re about making a commitment to ourselves, our world and a fair and hopeful future – because this earth is our home, and we kind of dig it here.

  • B Corporation Certified
    We meet the world’s most rigorous standards of social and environmental performance, accountability, transparency and general ethical good-ness, according to B Lab.
  • Certified Vegan
    Unlike 96% of other beauty products, nothing we make exploits animals in any way. We’re verified free of all animal products, testing and GMOs and vegan certified by Vegan Action.
  • Cruelty Free Certified
    We’re free from animal testing at every stage of product development and certified by Cruelty Free International.
  • Certified Carbon Neutral
    To support a cleaner, better future for all beings, our company and products are 100% certified carbon neutral, verified by NoCo2.


Rest assured, these accreditations were not easy to come by, and we work diligently to maintain every single one of them.

BACK TO BETTER BEAUTY



Also in News

Be part of a more beautiful future
Be part of a more beautiful future

07 September, 2021 2 min read

Read more
Our ingredients
Our ingredients

12 June, 2021 1 min read

Cleaning up our ingredients is the first step in tidying up cosmetics for good.
Read more
Better Beauty Growth Plan
Better Beauty Growth Plan

12 June, 2021 35 min read

Creating lasting change through positive progress, not perfection.
Read more